Staying True to Texas-Grown: An Open Letter
April 16, 2018
Dear William Chris family,
Every day we are pleased to share a piece of our world. We are grateful to every one of you for being a part of our story.
Ten years ago, we made it our mission to showcase Texas’s terroir. We tailored our wine tasting experience to reflect, and embody the soul of Texas-grown wine and the people who make it. We have always stood firmly in support of Texas winegrowers. Every vintage has presented us with challenges. Yet, we have worked in partnership with our friends, family, and fans to overcome the obstacles that growing wine in our state can present. We are driven each day by those of you who have just as much passion for Texas-grown wines as we do.
As many of you know, we have worked tirelessly this legislative season to help bolster the integrity of Texas wine. Many of you helped us in our collective effort to make wine labeled “Texas” represent that origin - for that we can’t thank you enough. Despite our best efforts, the Truth in Labeling Act found opposition within the wine industry.
Organizations that we have supported since the beginning of our journey not only opposed the bill but also took an aggressive position towards those of us who supported it. For this reason, and with thoughtful consideration, we have made the difficult decision to rescind our membership in the Texas Wine and Grape Growers Association (TWGGA) where the bureaucracy within cannot and will not support Texas-grown wine.
As a result, we are pioneering an effort to help move Texas’s wine industry forward with origin authenticity as the cornerstone. William Chris Vineyards, along with eight other industry leading Texas-grown wineries, has officially formed the Texas Wine Growers organization. The formation of Texas Wine Growers continues to gain support with our acceptance into the world-wide wine organization called Wine Origins which exists to uphold our shared belief:
“The geographic place names of wine regions are the sole birthright of the grapes that are grown there, and when these names appear on wines that do not contain fruit from that region, they lose their integrity and their relevance, becoming merely words.”
We are forever grateful for your continued support, and we promise we will always support and promote Texas-grown wine.
Chris Brundrett, Bill Blackmon, and the William Chris Vineyards Team