The NEW William Chris Vineyards Label

In 2008, William "Bill" Blackmon's iconic vine and star graced the first of a long line of William Chris Vineyards wines -- a beacon for our mission to create premium Texas wines with intention and a sense of Texan terroir. Now, we've seen that mission further embraced by way of new Texas wine label legislature: In 2021 a label bill passed that put structure in place so that when we drink a wine labelled "Texas" we know where those grapes came from.

 

OUR NEW LABEL IS THE NEXT STEP IN OUR MISSION,

 

A momentous shift in the conversation from truth in labeling, to what truthful, soulful Texas wine looks like.

 

---

 

With Four Distinct Series

 

OUR FLAGSHIP WINES

 The tales of our storied past, and an important piece of our world

 

varietal-vineyard wines

A single vintage, variety, and vineyard that came together to create nothing short of exceptional fruit

 

THE VARIETAL BLENDS

Over 75% of a star grape variety sourced from several vineyards within an AVA, such as the Texas High Plains

 

THE VINEYARD BLENDS

The best varietals from one exceptional vineyard site that we have come to love

 

---

EVERY LABEL CAPTURes A PIECe OF OUR STORY, VINEYARDS, AND varieties

---

 

 

The Anatomy of the Label

 

Whether it is our story,

 

a beloved grape varietal,

 

one of the eight AVA's of Texas,

 

or a tried and truly exceptional single-vineyard site,

 

each label was made with the intent of clearly stating the many factors that make a Texas wine Texan.

 

WRITTEN BY KELSEY KRAMER