A Look Inside Our New Earth-Friendly Packaging
April 21, 2022
Earth Month has begun and just in time for a look at the soon-to-come wine packaging that will significantly reduce our carbon footprint, re-commit us to conservation, and lead our industry toward better choices for our environment. Many of you already know that William Chris has been dedicated to sustainability since its inception, but surrounded by heat, drought, and enormous wildlife population we are continuously reminded that the search for the methods and products that are performing at the height of conservation is our duty. William Chris Wine Co. is dedicated to doing better by bringing you sustainably-grown Texas wine in 100% recyclable packaging.
In a nutshell, ClimaCell packaging was created to reduce the waste in landfills by being entirely curbside recyclable. Most importantly, the thoughtfulness of this packaging goes beyond us all placing our packages in the right bin. TemperPack has made these packages into three large panels that can be easily identified and sorted, using material that is actually suitable for reuse in paper products. We are so proud to know that the impact we make in the wine industry means using materials that will reduce waste, but also live on.
Made from 90% paper and corn starch
is 100% recyclable
is 100% non-toxic
is certified OCC-E recyclable
uses 94% less CO2E emissions
Learn more at https://www.temperpack.
But, what is sustainability?
Sustainability in our industry means planting grape varieties that work with the conditions they are planted in, not against them. When the right grapes are planted in Texas soil they are drought-tolerant, thrive with minimal nutrients, are thick-skinned and/or disease resistant, withstanding the challenges of grape-growing that are unique to Texas. These varieties require less labor than grapes that have to fight to live in Texan terrain, and they can be planted to the even dryer and tougher areas of Texas, supporting the longevity of an industry that is already providing a significant economic impact.
Sustainability does not only mean conserving resources and spraying less pesticides -- it means sustaining the economy and the people that we impact daily. Sustaining team members by offering health insurance, contributing to the growth of the Texas wine industry, and providing further education are all practices that will sustain and grow the community that we are honored to be a part of. Our promise is to continue searching, learning, and pushing the boundaries of what is possible so that we can be a leader in the conservation of our whole environment.